We were briefed with creating content for Greg Day Fitness. Our aim was to give Grey Day the tools to increase his following, broaden his reach and strengthen his brand. The content created would be used to populate a new website and be accompanied with written content across social media.
We established that content would need to cover the two main areas of personal training – nutrition and fitness. Each area would be represented by Greg to create a sense of affinity. We captured dynamic shots using two locations over two days. The final result was a collection of comprehensible imagery that gave Greg Day the freedom to populate his platforms in whichever way he deemed appropriate.