Bespoke Shopify Website
E-Commerce for New Businesses
The internet has opened up a whole new market for both business owners and consumers. Due to fewer overheads within e-commerce, many independent sellers are taking to the web to sell products. We appreciate that website costs can start to put a financial strain on new businesses. Shopify customisation can be a cheaper alternative that can achieve similar results.
Glitter Palace had done a great job to create an online presence for themselves and was already making regular sales. However, they were ready to take it to the next stage with an interest in additional features, brand style integration, and improved usability. The main goal of the project was to improve professionalism, visual continuity and user experience to convert the increasing traffic to sales.
From Small Shop to Organised Platform
This would be achieved by creating a new website based on the original concepts plus additional features and formatting. First, we picked a new theme which would improve the user’s journey through the website and put more emphasis on products, we then integrated font’s, colours and styles which had been predetermined from a brand style guide.
Finally, each page was then evaluated, the text was formatted and updated for a more consistent brand voice and important information took precedence. Lastly, we formatted each product, categorising them into specific product collections which made a more specific navigation possible.
We approached this project like a normal web project using our expertise in web design and development to influence design decisions meaning the client received a considered alternative for a fraction of the cost. We worked behind the scenes until the new site was ready to be pushed live, meaning that it was business as usual throughout the entire project.
“My experience with Matt at Studio Yoto has been efficient, creative, all round fantastic! In making my new website for my business Matt met all my needs and the jobs were finished in a week! All the packaging he has designed for me has also been flawless and stylish – it has upgraded my business to a new level. Will be using Studio Yoto for all my requirements in the future and would recommend to anyone wanting to take their business to the next level!” – Molly Whiteley | Managing Director