In the digital world of social media, events have even more avenues to increase guest attendance. We created a tailored branding and marketing package for Milk & Honey Events. This project took no prisoners – using social media, digital marketing and traditional print.
The brand image needed to be recognisable and unique to stand out from competitors. As the events have a heavy emphasis on student demographics, the brand needed to resonate with that audience, however as the nightlife in the local area experiences an influx during term times, it was crucial not to alienate other consumers.
We aimed to create promotional content that was instantly legible and recognisable across multiple platforms, to maximise its success. It was established that the visual style should be clean, simple and eye-catching, using current design trends to create a contemporary aesthetic.
“Our full rebranding package was executed with style and professionalism, everything was on time and the ideas/support provided were perfectly in line with our brand image.” – Andrew Williams | Events Manager