Brand Identity

Sama Sama is an up and coming restaurant specialising in bona fide street food from around the world. Sama Sama approached us to help actively shape a distinctive brand that captured the essence of street food in a way that was simple and authentic.

Studio Yoto were approached by Sama Sama to design and develop their brand and marketing material, including logo design, shop front, menus and promotional adverts.

A key requirement was to reflect the casual and playful atmosphere of the restaurant whiles conveying conventions of Latino, Caribbean and Asian cuisines in a way that was approachable yet sophisticated.

“I couldn’t recommend Studio Yoto enough! Matt fulfilled my brief perfectly, even better then what was in my head! Job well doneLaurence Kapour | Owner

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Sama Sama logo on hanging restaurant sign
Both front and back of the Sama Sama menu
Brand style guide showing Sama Sama colour palette and fonts
Brand style guide showing Sama Sama primary logo
Mock Up of Sama Sama 'Breakfast Burritos' Ad Promotion
Mock Up of Sama Sama 'Taco Tuesday' Ad Promotion
Graphic design mockup of restaurant menu showing front and back design of Caribbean influences through bright colours on a dark background.